Digiwings Agency logo

Performance Marketing (PPC)

What is Performance Marketing?

Performance marketing is a form of digital marketing that focuses on measurable, quantifiable, and trackable actions. It is a way of promoting products or services online by using targeted and data-driven advertising strategies to drive specific actions, such as sales or leads. Performance marketing is typically focused on generating a specific outcome, such as a purchase or sign-up, and is often used by businesses to track the effectiveness of their marketing campaigns and optimize them for the best results. This type of marketing can be done through various channels, such as search engine marketing, social media advertising, and affiliate marketing.
What is Content Marketing?
content web design

What is Performance Marketing Agency?

A performance marketing agency is a company that specializes in helping businesses promote their products or services through data-driven and results-oriented marketing strategies. These agencies typically focus on using various digital marketing channels, such as search engine marketing, social media advertising, and affiliate marketing, to drive specific actions, such as sales or leads. Performance marketing agencies use data and analytics to track the success of their campaigns and optimize them for the best results. They often work with businesses to develop targeted and effective marketing plans that are designed to drive the desired outcome, such as a purchase or sign-up. By partnering with a performance marketing agency, businesses can benefit from the expertise and experience of professionals who are well-versed in the latest marketing tactics and techniques.

What is PPC?

PPC, or pay-per-click, is a type of digital advertising that involves placing ads on a website or search engine and paying each time someone clicks on the ad. This is a popular advertising model for businesses because it allows them to target specific audiences and only pay for the traffic they receive. PPC ads are typically displayed on search engine results pages, social media platforms, and other websites. When someone clicks on a PPC ad, they are taken to the advertiser's website where they can learn more about the product or service being advertised. PPC advertising is a way for businesses to reach potential customers when they are actively searching for products or services online. By using targeted keywords and carefully crafted ad copy, businesses can increase their visibility and drive traffic to their website.
mention web design digiwigns agency
content web design

What is PPC Agency?

A PPC agency is a company that specializes in managing pay-per-click (PPC) advertising campaigns for businesses. PPC agencies use various tools and techniques to create, manage, and optimize PPC campaigns for their clients. They often work with businesses to develop targeted and effective advertising strategies that are designed to drive traffic to the client's website and generate leads or sales. PPC agencies use data and analytics to track the success of their campaigns and make adjustments as needed to improve performance. By partnering with a PPC agency, businesses can benefit from the expertise and experience of professionals who are well-versed in the latest PPC tactics and techniques. PPC agencies can help businesses create and execute effective advertising campaigns that drive traffic and generate results.

Why You Should Choose Digiwings Agency

As a performance marketing and PPC agency, Digiwings has a proven track record of helping businesses drive results through targeted and data-driven marketing strategies. Here are five reasons why you should choose Digiwings Agency for your performance marketing and PPC needs:
  • Expertise and experience: Our team of experts is well-versed in the latest performance marketing and PPC tactics and techniques. We have years of experience working with businesses of all sizes and industries to develop and execute effective marketing campaigns.
  • Customized solutions: We take a personalized approach to performance marketing and PPC, working with each of our clients to understand their unique needs and goals. We develop customized solutions that are tailored to their specific business objectives and target audience.
  • Data-driven approach: We use data and analytics to track the success of our campaigns and make adjustments as needed to improve performance. This data-driven approach allows us to optimize our campaigns for the best possible results.
  • Competitive pricing: We offer competitive pricing for our performance marketing and PPC services, making it affordable for businesses of all sizes to take advantage of our expertise.
  • Positive results: Our focus on delivering positive results for our clients has earned us a reputation as a reliable performance marketing and PPC agency. We are committed to helping our clients achieve their business goals and drive success through effective marketing strategies.
If you are looking for a performance marketing agency and PPC agency that can help you achieve your business goals, contact us today to learn more about how we can assist you.

Let us help you drive success through effective marketing campaigns.

Our Performance Marketing (PPC) Strategy

SEO - Seach Engine Optimization Results
At Digiwings Agency, we take a data-driven approach to performance marketing and PPC. Our strategy is focused on helping our clients achieve their business goals through targeted and effective marketing campaigns.

We begin by working with our clients to understand their unique needs and objectives, and then develop a customized plan that is tailored to their specific target audience and goals.

Our PPC campaigns are designed to drive traffic to our clients' websites and generate leads or sales, and we use data and analytics to track the success of our campaigns and make adjustments as needed to improve performance.

We are committed to delivering positive results for our clients and helping them achieve their business objectives through effective performance marketing and PPC strategies.

Why Blogging / Blog Posts are Important?

Key performance indicators (KPIs) are metrics that businesses use to measure the success of their digital marketing efforts. These indicators help businesses track the effectiveness of their marketing campaigns and identify areas for improvement.

Here are five key performance indicators that businesses should consider when evaluating their digital marketing efforts.
  • Traffic: This is the number of visitors to a website or landing page. Tracking traffic can help businesses understand how many people are engaging with their content and how effective their marketing efforts are at driving traffic to their websites.
  • Conversion rate: This is the percentage of visitors to a website or landing page who take a specific action, such as making a purchase or filling out a form. This KPI can help businesses understand how effective their marketing efforts are at converting traffic into leads or sales.
  • Cost per acquisition: This is the average cost of acquiring a customer through a specific marketing campaign. This KPI can help businesses understand the cost-effectiveness of their marketing efforts and identify areas for improvement.
  • Cost of customer acquisition: This is the average amount of money that a business spends to acquire a new customer through a specific marketing campaign. By tracking this KPI, businesses can understand the cost-effectiveness of their marketing efforts and identify areas for improvement. This can help them make more informed decisions about where to allocate their marketing budget and how to optimize their campaigns for the best possible results.
  • Customer lifetime value: This is the total revenue that a customer is expected to generate over the course of their relationship with a business. This KPI can help businesses understand the value of their customer base and identify opportunities for growth.
If you want to track and optimize your key performance indicators (KPIs) for your digital marketing efforts, contact us. As a performance marketing and PPC agency, we have the expertise and experience to help you measure the success of your campaigns and identify areas for improvement.

Contact us today to learn more about how we can assist you in driving success through effective digital marketing.

London, UK Based SEO Agency

Equal parts science and art, Search Engine Optimisation (or SEO for short) is a digital marketing discipline that focuses on optimising your site and any other digital assets to rank well (in other words, show up high) in online search results. While SEO used to be all about the technical elements of those assets, in recent years, it’s become much more driven by the quality of your site’s content.

Shrewsbury, Shropshire SEO Agency

Equal parts science and art, Search Engine Optimisation (or SEO for short) is a digital marketing discipline that focuses on optimising your site and any other digital assets to rank well (in other words, show up high) in online search results. While SEO used to be all about the technical elements of those assets, in recent years, it’s become much more driven by the quality of your site’s content.
Digiwings Agency
Let us be your digital wings!
London & Shrewsbury, Shropshire, UK based digital marketing agency.

Contact

  • 124 City Road, London EC1V 2NX, UK
  • 24 Castle Street, Shrewsbury SY1 2BQ, UK
  • +44 3333 390 930
  • info@digiwingsagency.co.uk